Not boring websites. I build interactive web experiences.

Send me your website and I'll redesign it and write your brand bible, free.

Click any business.Watch this page turn into a site I designed for it.

Life coach. Paint name: Untie One Thought

Concept art: A rowboat tied to a dock on a misty lake
The homepage of the concept for Untethered Purpose Coaching
The concept for Untethered Purpose Coaching on a phone
See it live, concept for Untethered Purpose Coaching (opens in a new tab)

Concept for Untethered Purpose Coaching. Pick a thought you keep having, then watch the knots in the rope come loose.

Here's the free part.

A line connecting the three steps
  1. Send me your site.

    Or a few lines about what you do, if you don't have one yet.

  2. I redesign it and write your brand bible.

    A new homepage people can tap, scroll and play with, plus a brand bible for your business. Both free.

  3. You get a private link.

    It's yours to keep, whether or not we work together. If you love it, we build it for real.

Get your free redesign

Drag to see the difference.

The original site on one side, my redesign on the other.

Redesign concept for Untethered Purpose Coaching
The original Untethered Purpose Coaching website
See it live, concept for Untethered Purpose Coaching (opens in a new tab)

More redesigns.

Interactive redesigns for real businesses. See any of them live, or visit the original.

Concept redesigns, not the businesses' official sites.

Plus a free brand bible.

Along with your redesign, I'll send you a brand bible: one document that keeps your business looking and sounding like itself, everywhere. Free, and yours to keep.

Here's what's included

Logo usage
Where it goes, the space around it, and what never to do to it.
Typefaces and type scale
Your fonts, and the sizes for headlines, body text and labels.
Color palette
Every color, with its hex value.
Voice and phrasing
Words you use, words you don't, and sample lines.
Photography and imagery
What to shoot, what to pick, and what to skip.
Theme and mood
The one idea everything comes back to.
Website and social
How it all shows up on your site and your posts.
Get your redesign and brand bible

Untethered Purpose · Brand bible

Theme and mood

Untie one thought.

Calm water, early light, one loose line. Warm and plain, never preachy.

Logo usage

The brush-script logo stays an image, never retyped, with clear space all around.

Palette

  • Canvas Ice#F2F8F7
  • Slate Gray#283338
  • Oceanic Teal#1C5D5F
  • Rope#1F9082
  • Seafoam#A0D5CC
  • Manila#C9A66B

Type

If you have a life, you have a purpose.

Young Serif · headlines · 76 / 48 / 25 px

Start where you are.

Newsreader italic · quotes and emphasis

Figtree carries the body and the menus at 18 and 14 px, easy to read on a phone.

THOUGHT · FEELING · ACTION · RESULT · PURPOSE

IBM Plex Mono · small labels only

Voice and phrasing

Say

“Coaching is not therapy.”

“Start where you are.”

Future-focused, complimentary consultation

Don't say

Digging into your past

Preachy faith language

Concept art: a rowboat tied to a dock on a misty lake

Photography and imagery

Mist on teal water, a mooring line, real portraits of the coach. Illustrative art is labeled.

On the site and social

Teal buttons, rounded controls, and the rope as the one thing that moves. Posts carry the same serif line and palette.

Example from a concept: Untethered Purpose Coaching.

If you love your redesign.

Here's what building it for real can include. Open what you need.

Rebranding

For when you've outgrown your look, your name or your pitch.

A rebrand starts from what you already have, not a blank page.

Rebrands are scoped in a conversation, because no two start in the same place.

Talk about a rebrand
  1. We look at everything you have.

    Your site, logo, social, the words you use, and what clients say back to you.

  2. We keep what's working.

    A color people know you by, a phrase your clients repeat. Recognition you've earned stays.

  3. We rebuild it together.

    New identity, brand bible and site, designed as one piece so they match from day one.

Your CRM

Every inquiry in one inbox, so nobody gets lost in your DMs.

Form fills, texts, emails, Instagram and Facebook messages and calls land in one inbox.

Each person gets a record with every conversation, a stage that shows where they stand, and tags so you can find the right people later.

InboxExample
  • Dana R.Website formDo you have any Thursday openings?New
  • Priya S.InstagramHow long is the spring retreat?Talking
  • Missed callPhoneTexted back automatically at 2:14 pmNew
  • Lauren M.EmailSigned agreement attached.Booked

Answering first

An instant reply to every inquiry. The first to answer usually wins.

The average business. Across 2,241 US companies tested, the average reply took 42 hours. Source: Harvard Business Review, The Short Life of Online Sales Leads, 2011 (opens in a new tab)

With the instant reply, you answer in under a minute. Every time.

The moment someone fills out your form or calls while you're with a client, they get a text and an email back in your voice, with a link to book.

Example

New inquiry from your website, 9:41 pm

Hi Dana, thanks for reaching out! I'd love to hear more. Here's my calendar if you want to grab a time this week.

Sent 9:41 pm

Automations

Follow-ups, review requests and a morning brief that run without you.

Systems I've already built and tested, installed into your business and written in your voice. Keeping them running is most of what the monthly covers.

Missed-call text-back
Someone calls while you're with a client. Within a minute they get a text with a way to book.
Off your list: Calling back a number you didn't recognize, hours later.
Follow-up for quiet inquiries
When someone asks and goes quiet, a few friendly emails check in over the next weeks. One click stops it for anyone.
Off your list: The sticky note of people you meant to circle back to.
Review requests
After a session or a delivered order, one tap sends your client a note asking for a Google review.
Off your list: The awkward ask, or forgetting to ask at all.
Review replies, drafted
New reviews get a thank-you reply drafted for you to read and approve.
Off your list: A kind review sitting unanswered for a month.
Your morning brief
Before your day starts: new inquiries, anything waiting on your yes, and what changed overnight.
Off your list: Opening four apps to see where things stand.

AI tools

Booking, a chat assistant, payments and products on your site.

AI-powered modules that plug into your site and your CRM. Pick the ones that fit.

  • Online bookingClients pick an open time and it lands on your calendar.
  • A chat assistantAnswers questions on your site in your voice and helps people book a call.
  • Payments and depositsTake a deposit when someone books, or full payment, through Stripe.
  • Products and downloadsSell what you make, or a guide, a workbook or a recorded class.
  • A phone assistantPicks up when you can't, answers common questions and offers a time.

Investment

What a build and the monthly plan cost.

The redesign is free. If you want it built, here's the investment.

You'll have the full number in writing before anything starts. Rebrands are scoped separately.

From $2,500

Your website, built on your own domain, with your brand bible included.

$297 a month

Hosting, care and small updates, plus the CRM, instant replies and automations, kept running.

Custom packages

Ads, social media management, or custom photo, video and copy. Monthly retainers, scoped in a conversation and taken on by application.

Ask about a custom package

About Josh

Who you'll work with, start to finish.

Tanner Preserve Design is a small studio. You work with me directly, from your free redesign to launch day and after.

I answer my own email, and I keep the client list short so each site gets real attention.

Get your free redesign and brand bible.

Send me your site and pick what you want. I'll email you a private link. It's free, and it's yours to keep.

Rather just email? josh@tannerpreserve.co